A Guide for Home Inspection Business Owners: How to Improve Your Sales in 4 Simple Steps

If your home inspection business is to stand a chance of reaching its full potential, it must enjoy a healthy profit turnover over a sustained period of time. To ensure that this turns out to be the case for your company, you must make an effort to enhance your services, attract new customers, and ultimately improve your sales margins at all times.

Do you want your home inspection business to flounder at the bottom of its market, or do you want it to scale the heights of the real estate industry? If you’d much prefer the latter outcome, be sure to put the following advice into practice.

Here are four simple steps you can take to improve your company’s sales:

Devote your time and effort to inspecting properties

This might sound a bit obvious, but it’s essential that you spend most of your time actually inspecting properties if you are to stand a chance of improving your business’s sales. By spending too much time in the office sorting out admin work, not only will you hold yourself back from making money in the short-term, but you’ll also miss out on the opportunity to forge profitable connections with your clients and other real estate professionals in the long-term.

Quite simply, you need to get out of the office and provide the service that is expected of you! This does not, however, mean that you can afford to fall behind on your admin work. Fortunately for you, the ISN home inspection software has been created to bridge the gap in this instance. With this easy-to-use solution at hand, you will be able to automate your scheduling process, you will able to generate reports with the click of a button, and you will be able to streamline your billing procedure. This will allow you to keep on top of your important administration tasks and devote the majority of your time to your inspection duties.

Advertise your business as a money-saving investment

If you’re to improve your company’s sales, you need to showcase its strengths. As it is a home inspection business, one of its biggest strengths is that it is fundamentally a money-saving investment for your customers. Should a potential homebuyer make use of the inspection services that you offer, they could end up saving thousands of dollars on their purchase thanks to you unearthing the real value of their chosen property. The work that you perform will make your customers more aware of the true condition of their prospective property, which will then allow them to make a much more informed decision with regards to pulling out of the deal or making a counter-offer.

Analyze your competitors

To attract more customers to your business, you need to offer a level of service that is befitting of today. Anything less, and potential consumers will deme you to be behind the times and subsequently unable to tend to their current wants and needs. It is for this reason why you must resolve to keep your finger on the pulse of your industry at all times.


One way to do this is to analyze your competitors and check out what they are currently doing to attract and keep their customers. Analyzing your competition will allow you to learn new industry-specific skills and techniques, and it will make you more aware of the challenges that you currently face in your market.

In order to conduct effective and targeted competitor analysis, you must:

  • Identify who your main competitors are and bifurcate them into the following categories: direct competition, secondary competition, and substitute competition
  • Gather important information about your competitors (pricing, products, reputation, branding, etc.)
  • Evaluate their strengths and weaknesses
  • Reach out to them and talk to them directly about your market
  • Identify the competitive edge you have over them

Provide your employees with continuous training


The more your employees know about the home inspection industry, the better they will perform on a day-to-day basis. To ensure that your workforce is always armed with the skills, expertise, and tools they need to inspect homes in a thorough and informed manner as possible, you must provide them with continuous training.

To find out how you can train your employees effectively, be sure to check out this helpful Entrepreneur article.

If you want your home inspection business to scale the heights of the real estate industry, you must seek to improve your sales at all costs. Should you heed all of the above advice and then put it into practice, you’ll be sure to do just that.