The digital world offers a lot of virtues, the possibility of reaching out to people across the globe, and a cheaper and easier way to do publicity. But it can be a very dark and ugly world if you are not careful; unhappy users can be a real pain.
Yet, happy users are a blessing and a way to get your business at the top of mind of people and actually help you get more clients. A lot of people decide what to buy and where by reading online reviews. This goes for services or products; it doesn’t matter the industry they focus on.
And as with the previous mouth-to-mouth business, a bad review can scare away more customers than a good one helps you bring more, so you’ll need a lot of good reviews ASAP. Believe it or not, small business financing can help you achieve that. This is how.
Start by doing and end with asking.
Good customer service is the key to get those happy reviews, but there are a lot of factors that go into generating a good experience for your customer so start with the basics.
Have a good contact strategy
Generating leads is important to a business, and people that shop or research online want to talk to a human being. Or the closest thing to one. From your contact form on your web page to your social media, you have to answer fast and with the right information. Chatbots are a great way to give the first information approach to the client; you can even have a schedule integrated so you can have automated appointments. In some cases, you’ll have to hire the licenses for these chatbots and program them with the script you want, with responsive and intuitive answers to fairly common questions. And then, your team will follow up on those leads.
Quality above all
Some suppliers can be more expensive than others and, even though you’ll need to get a good deal on your raw material, you’ll need to find the best with a ratio of quality and price. Clients will know if you buy low and sell high, and this goes the same for food, jewelry, and staff if you offer services. Always deliver the best quality you can give so you’ll have returning and happy consumers.
The best delivery system
Either you hire a person or more to take your orders to your customers in time and presentation, or hire a courier service that allows you to be fast without the infrastructure and management a fleet requires. You can find your own way to deliver your product but have it as a sales promise and fulfill it. In any case, you’ll need small business financing to achieve it.
Let more people know about you.
Digital marketing is here to stay, and statistics say that the more clients you have, the more reviews you’ll get. So, use your social media the right way and start reaching out to people that don’t know you yet. Start with paid campaigns for people with similar interests to your followers and your offer, and expand in territory and segmentation. This will require a bit of experimentation but, if it helps you know your market, it’s a good investment. You can also hire spaces in search engines and have specialized email campaigns in your database. Informational newsletters and promotions do wonders for your sales.
Ask for the reviews
Every time you make a customer happy, ask for them to leave you a review on your web page or social media. Don’t be afraid to ask for it, and no one will be offended by it. You can have a points program where you give discounts to customers that leave a review, post a picture, or do it as a combo. It works for other companies; why not yours?
Even though it’s cheaper to reach out to your audience than in the old days, without a doubt, you’ll have to invest in these key strategies. Look for specialized small business financing to articulate your plans and start winning customers by having great reviews. The only thing is, you’ll need a bigger stock to fulfill all of your new clients.