When a potential customer visits your website, one of the most important things to consider is how you can build their trust. Consumers have so much choice these days, that it is easy for them to go elsewhere if your website does not make a good first impression.
Below, we’ll take a look at some of the best methods to build trust for your web visitors.
By far, one of the best ways to build trust is to display your customer reviews by using review widgets. Integrating your customer reviews on your website is an excellent way of showing both new and existing customers that your brand can be trusted. Hopefully, you’ll have some really positive reviews to show off. Even if there is some negative feedback, customers will often appreciate this, as it can show that you’re more genuine and have nothing to hide.
You can integrate your reviews on your site by using review widgets, which are tools that allow you to display customer reviews and ratings from the likes of Google and Facebook. If you use an independent reviews platform, then they will also have their very own review widgets that you can place on your website, with relative ease. If you’re ready to get started with reviews, research some more information about review widgets to get started.
2. Make your site secure
An SSL certificate is what allows a website to move from HTTP to HTTPS, which is more secure. When you have the SSL certificate in place, anyone visiting your website will see in the URL that your website is either ‘Not Secure’ or ‘Secure’. This is standard practice now in most search engines, and customers are noticing it. So you need to ensure that you have this in place, or you could find people turning away from your site almost immediately.
3. Display your certifications and awards
Is your business award-winning, or do you have specific certifications that are important in your industry? Showcasing certifications, awards, industry partners and relevant accreditations can build trust instantly. This is a big step towards showing consumers that you are experts in your field, and that you are a step ahead of your competitors.
4. Inform, rather than sell
No one likes a hard sell. It can come across as desperate, which is more likely to turn potential customers away and place them straight into your competitor’s hands. A recent study found that only 3% of people trust salespeople and marketers, so the last thing you want to do is come across as overly sales-focused and pushy.
The best approach is to inform your audience so that they get an understanding of your product and service and the benefits of buying with you, without forcing the issue on them. Plus, if you’re able to provide free resources, guides or useful blog content, this will also pull customers in, as they’ll look to you as a source of knowledge and authority, as well as somewhere to buy from.
5. Create an effective ‘About us’ page
An ‘About us’ page can go a long way in terms of building trust with a potential visitor. People are interested in the details that go alongside your business and want to know precisely what they are getting, whether this is a product or an experience. Creating a compelling and detailed ‘About us’ page gives your business an identity. Many people want a connection to a company that they would potentially buy from, so showcasing all of the relevant details makes this more effective in the long-term.
Building trust on your website should be a top priority for you as a business, and if you follow our tips outlined above, then you’ll be making all the right moves to really impress your potential customers.