How can Business Owners leverage LinkedIn?

Being a business owner is all about making connections and forging networks with the right people at the right time. Do this to perfection and you’ll build a business empire in no time. 

To accomplish this, LinkedIn is a great place to start. 

It helps you connect with potential business partners, fish suitable employees, and it also gives you the opportunity to market your products and services.

If you’re a business owner, read on to learn the top tips to help you leverage this platform:

Create a company page

Your company page or business profile is a place of business. It gives you the opportunity to advertise your business and show how it solves a particular industry problem. 

If you’re a business owner, you should create a company page and complete essential company details such as the  company description/overview, number of employees, work culture, public posts, information about the products and services provided by the company, etc.

Having a complete business profile on LinkedIn increases the visibility of your business and helps you find potential clients, customers, untapped customer resources, and leads.

So if you don’t have a business profile, make one.

Write a catchy company overview

You should create a clear and compelling pitch of what your company is all about in your company description.

For example, you’ve got to think along these lines while writing a company overview:

  • What product or service are your offering?
  • Is it unique? If yes, in what ways is it unique?
  • How does it solve a particular business problem?
  • What is the feasibility of your product/service?
  • What makes you different from the competition?

This space is all about answering these questions. 

You have to think along these lines  while drafting the content of your company overview. It should talk about the merits of your business without getting too self-promotional.

Our advice is to keep it short, compelling and informative. 

It should be crisp but descriptive – endorsing the important highlights of your business. You can also add multimedia images and videos to add a dramatic element.

Upload a company logo

Have you noticed that you are more likely to accept connection requests from people with a visible profile photo over those people who don’t?

The reason is simple. People tend to find LinkedIn profiles with profile photos to be more authentic and trustworthy than people who don’t.

The same logic applies to companies too.

People are more receptive to company profiles with a logo than company profiles that don’t have a logo. 

Additionally, if you don’t have a company banner, make one. 

You can use simple tools like Canva to create a banner for your company.

Join relevant LinkedIn groups and stay active

If you’re a business owner on LinkedIn but you have not joined groups that are relevant to your target demographic till date, you’re doing it all wrong.

LinkedIn does not work on a me-centric approach. 

It’s all  about resource sharing and community building.

Joining relevant groups on LinkedIn helps you identify the needs & requirements of your target audience. It also gives you an insight on what your audience is talking about, thereby giving you the perfect opportunity to directly interact with them via group discussions. 

Participating in group discussions can help you maintain your online presence and create a positive reputation among viewers and group members.

And here’s the best part:

LinkedIn groups are a perfect place to build your networking channel as it helps you connect with like-minded professionals in your field.

So if you haven’t joined a LinkedIn group, join one already.

Connect with potential prospects via Inmails

To contact potential business prospects and expand your network on LinkedIn, sending customized invitations via Inmails is a method that you can explore. 

Customized invitations have a 300 characters limit. Thus, you should add descriptive details about your business in your customized message to tell your target clients what your business is all about. 

But while sending these invites, keep it strictly professional. The idea is to gain potential clients, and not spamming users with irrelevant quotes.

A short customized message about your business will suffice.

Whether it helps you generate leads or not depends on how you curate your message. So be extra careful and customize your message without sounding extremely self -promotional or spammy.


From publishing quality content on LinkedIn to providing valuable information to your target audience, everything is necessary to maintain authority and build credibility for your business in your industry.

Here’s a quick overview of the tips we have covered in this article:

  • Create a company page – that’s step 1 to leveraging LinkedIn for your business.
  • Write a highly catchy and informative company overview – tell your visitors what your business is all about!
  • Your company page should have a company logo and banner. If you don’t have one, make one.
  • Join relevant LinkedIn groups and network with your target audience.
  • Use Inmail to reach out to potential business prospects who are not your first-level connections.

Author’s Bio:

Aditya Sharma

On a quest to help professionals across the world land their dream jobs, Aditya lives and breathes

Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the

treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-solving

Officer). He likes to code away his days and nights when he’s not busy disrupting the career space.