For a lot of people, starting a business in a field they are very knowledgeable in or passionate about means learning a lot of new things. No matter how passionate you are about what you do or how much expertise you have in your field, you won’t necessarily have confidence in your abilities in all of the things that go in to doing it as a business. For some people, things like financial control, people management or the legal side of business can be their weak spots. But, for so many, it is marketing.
If your background before you started your business didn’t require you to think too much about marketing, such as working for a company that had a whole other department to take care of this, you may feel very daunted by a lot of the terms used in marketing and like you have no idea how to get visibility or to budget.
While it is always a good idea to work with professionals who can help with the more complicated and technical aspects of marketing, for example SEO, it is also important to start learning about marketing yourself so that you can make good strategic decisions. Here are some ways to improve your marketing knowledge:
Do an Online MBA
An MBA won’t just help you get a full, professional level understanding of what marketing is and how it works, but you will also learn all the things you need to fill any other gaps in your knowledge as a business owner. You can consider studying for your MBA online while you manage your business and begin to implement the things you learn about as you progress. Plenty of good schools offer an online MBA program now, such as this college.
Join Online Communities
Online communities and forums related to your industry can be a great place to learn about marketing approaches from other people. Of course, it depends very much on what you do – for instance, if you run a local business like a hair salon or restaurant, you will find other people running similar businesses willing to share what has worked for them as you aren’t in competition. If you are doing something like ecommerce, you probably won’t find people sharing the secrets of their success, but you can certainly learn about standard practices and methods this way.
Learn from Your Consultants
If you choose to work with third party consultants or agencies for marketing, try and learn from them about the decisions they make, the words they use and the work that they are doing for your business so that you can develop your own understanding of it. This can help you get more out of working with experts rather than just taking a hands-off approach when they are working for you.
There are all sorts of ways you can begin to boost your marketing skills as a business owner!