Most company executives believe that increase in sales and customer satisfaction don’t go hand in hand. We, at Church of Customer, know that you can keep a smile on the face of your customers while bringing more revenue to your company. Want to know our secret formula? Keep reading.
Understand: You don’t make money off customers
Words are important when you are running a business. Most businesses believe that they are making money “off” customers when in reality they are making money “from” customers. You don’t have to dupe anyone into buying your products. You don’t need to lure them via deep discounts. You just need to provide them a good business.
When your business is customer-oriented, you find it easy to make customers happy while filling your coffers. When customers feel valued, they come back to your business and help you grow your income exponentially. This is our first mantra at Church of Customer.
Always get a competitive advantage
In an ideal market, most businesses are providing similar offerings at almost similar rates. However, it becomes imperative to get a competitive advantage over your peers. If you are a pastry shop, offer a unique sweet. If you are a taproom or grocery, consider adding a Beer Wall to keep your customers engaged longer. If you are a bank, focus on providing better customer service. If you are a B2B company, focus on better client relationship management. There should be one defining feature of your company that truly segregates you from the rest of your peers.
Don’t go overboard
In 2020, say goodbye to trying too hard. It is fairly common to come across Twitter accounts of various brands posting tweets like real human beings. They are feeling happy and depressed. While this may sound cute and bring tons of retweets and engagement, the truth is that most people are creeped out by such conversations. It is uncanny and unnatural. Therefore, you must not try too hard to connect with your audience. People do not come to eat at your restaurant because it talks like a real human on a social network. They come to you because of the food you serve. More brands will realize this at the turn of the decade.
Think about attracting more customers
Starting a new business can be difficult and gaining a large customer base can be even more challenging. To reach a broader audience, you may want to consider listing your business on an online marketplace. As an example, if you are a restaurant owner, you can list your restaurant on Just Eat. This will help increase your online presence and potentially bring more customers to your business. Additionally, you can also consider using epos integration for Just Eat, which may help you improve customer experience and increase the efficiency of your restaurant.
Alternatively, you can attract more customers by highlighting your efforts to become sustainable. Customers nowadays are woke about climate change and its impacts on the environment. So, when they learn that you have added a Software-as-a-Solution from deedster.com into your existing infrastructure and products to help customers progress toward sustainability and a greener lifestyle, they would be more inclined to come to you.
At Church of Customer we believe that good products and services always keep people coming, which helps in the organic and sustainable growth of a business. If you want to create a business that doesn’t follow the “easy come, easy go” approach, follow these guidelines and watch your revenue grow.
