Attracting new customers is one thing. Engaging them and retaining their loyalty is another. Some people like what a company can offer, but once they have patronised the products and services, they decide not to stay loyal. As a business owner, it is a problem if most of your customers think this way.
You have tried to win their hearts so that they choose you. Don’t just let them slip away, and opt for other products. Here are some ideas on how you can keep them engaged so that they will remain loyal to your brand.
Don’t advertise the products only
When you promote online, for instance, don’t talk about the products alone. Try giving them something useful too. Write articles or blogs that can help them learn something new. It also gives them the impression that you are not only after sales. You are genuinely interested in keeping them informed. Besides, isn’t it annoying when someone keeps asking you to buy something, but you are not getting anything in return?
Create a community
Avoid making your customers cash machines. They are not just people who will buy your products. They are mothers, fathers, children, professionals, and many others. They deserve respect. Ask them for opinions on how to improve your company. Allow them to leave comments on your site. Engage with them in your social media account. Entertain their calls when they have enquiries. It helps you stay connected with them, and make them feel they are a part of your family.
Keep inspiring them
Post stories about how your products and services changed lives. You can also provide reviews and testimonials made by actual customers. People can relate to this. If you inspire them because of what you offer, they will remain loyal. Another way to motivate them is by exploring more products and services to sell. They should feel like you did not just stop with one product because you succeeded. You kept looking for solutions to problems because you understand how ordinary people think.
Everyone loves prizes and rewards, or anything free in general. Keep people engaged by giving out something for free. It could also be your way of thanking them for their support and loyalty. You might feel like you are giving out something without getting anything in return. The truth is that this helps make them loyal to your brand, and also inspire them to convince others to choose your company.
Use the right ads
Digital ads are useful in reaching out to a lot of people. The problem is that they seem impersonal. Most people can’t connect with these ads. Instead, they might feel annoyed. Hence, it helps if you use traditional ads like rollup banners. They target local audiences. You can put them up in schools, malls, and other local places. You want to be more intimate with people, so you place the ads in areas where they live each day.
Hopefully, you keep these customers in the fold and ensure they don’t choose other companies.