How Psychology Affects eBay Sales

eBay is the most popular marketplace of our time, and it seems like it can only keep growing. eBay sellers are satisfied with its selling system, and buyers are more than happy to have a wide variety of products to choose from.

Business owners are always on the quest for more customers and more sales.

How can they know which strategy to employ in order to be more successful?

Well, with the help of psychology of course.

Doing research on what prompts people to buy online, particularly on eBay, can drastically boost sales. Get smart and start psychographic profiling of your customers before your competition.

Online merchants have to put themselves in the buyers’ shoes.

In order to make a profit, they must know how they think and what they feel about online shopping.

With over 2 billion transactions on a daily basis, I consider eBay a place where buyers feel safe to make purchases. 720 cars are purchased via the eBay mobile app every day.

These numbers tell me that eBay customers trust this marketer enough to make life-changing purchases.

According to a recent research, online shoppers are educated, e-literate, wealthier and younger. These people spend more time on their mobile devices, book concert and airplane tickets online and are in touch with current trends. They find online shopping not only practical but entertaining as well.

In reality, each one of us wants to have a reason for doing something. Why wait in line to get an iPhone when you can have it at a better price by clicking the eBay ‘Buy It Now’ button?

The following is one of the most important triggers that makes you buy something: feel free to explain potential buyers why you’re selling an item. Is it because you are moving? Are you saving up for a holiday? Buyers respect honesty.

Plus, storytelling is a must. Buyers love sentimental value attached to the product, so don’t shy away from writing about how you wore this leather bag on your honeymoon.

A case study showed that our mid-brain works faster when it encounters offers that claim immediate, fast or instant satisfaction.

Which leads me to another point – the spell of the ‘Limited Edition’ stock. If you give deadlines, time-based discounts and list exclusive products, people don’t want to miss out.

Sometimes we buy things to fill a certain void, and finding the best offer can seem like a medicine for our wounds.

What’s the best marketing strategy ever? Curiosity! Intrigue buyers and get them to read reviews, compare prices and wait for them to get hooked on your products.

There are, generally speaking, many psychological methods that spark more sales. eBay itself offers a lot of benefits both for sellers and buyers, but the psychology of the shopper can enrich any marketing strategy.

eBay is known for its great prices, so it’s no wonder that so many people choose to buy on eBay.