What Every Business Website Needs to Provide a Great Customer Experience

Every business owner knows that providing a great customer experience is absolutely imperative for building a strong reputation, being competitive in your market, and building a loyal, returning customer base. Without the outstanding customer experience, your business won’t get very far before it starts to lose to competitors, get average or even negative reviews, and in the worst-case scenario, struggle to make a profit. Providing a superb customer experience is as much about acquiring new customers as it is retaining existing ones, and the first place that it usually starts is on your website. In today’s digital age, a company website is often the first point of call for both new and existing customers and will make the first impression of your brand.

#1. Choose the right web hosting:

The web hosting provider that you choose for your company website will make all the difference when it comes to the kind of experience your customers are having when they visit. Load speed, for example, is often heavily tied to the kind of server that your website is hosted on. For example, if you’re using a heavily shared server, this could impact the load speed and cause your site to load much slower compared to using a dedicated hosting plan or a cloud-based server. So, make sure that you are investing in a high-quality web hosting plan that’s suitable for your site and the experience you want your customers to have. Onyx.io is a great option for WordPress websites.

#2. Make sure it’s easy to navigate:

Another factor to prioritise when it comes to providing a great customer experience on your website is the navigation system. A website that makes it difficult for customers to find what they need is going to quickly become frustrating, and leave you at a bigger risk of losing both prospective and existing customers to your competitors, particularly if their websites are much easier to use. Make sure that you provide a search bar to make it easy for users to find what they are looking for directly, and have a well laid out menu that breaks everything on your site down into easy to find categories.

#3. Make it stunning on every device:

Today, mobile browsing use is on a massive upward trend, and this doesn’t seem set to slow down any time soon. As smartphones and tablets become more advanced, it’s becoming easier and much more convenient for web users to simply search for the website that they need using their mobile device rather than booting up their PC or laptop. However, trying to navigate, read content, and buy products from a site that’s not mobile-friendly can be incredibly frustrating and most users will be put off straight away. To ensure that you’re providing the best customer experience, understand that your website visitors may be viewing it on a range of different devices. A responsive website can adapt to the device, ensuring that the viewer is getting the best experience whether they’re using a PC, laptop, smartphone, tablet or something else.

If you want to make sure that your website visitors are enjoying a great customer experience, getting these three basics right is essential.