If you’re a law firm and hell-bent on using old school methods to run it, you’re missing potential prospects, running the risk of making management mistakes, and likely struggling to keep track of your firm’s finances and marketing efforts. Others just look for the bare minimum and either don’t recognize the power of technology or are simply intimidated by it. Here are a few tech tools that every law firm or lawyer can use to facilitate their lives and take their firms to the next level.
This is a tool that you’ll have to master if you want to monitor your marketing efforts. Google analytics will allow you to check things like where your visitors are coming from, how long they are staying on your pages, which pages are the most visited, from which pages they leave, and more. This might seem unimportant to some, but these metrics could say a lot about your website.
For instance, if you notice that a significant portion of people leave your site right after visiting your “about us” page, this could be a sign that it lacks appeal. Knowing where visitors are coming from is also useful to know if your marketing efforts or SEO strategies are working, provided you have them.
It would also be wise to work with a professional team that is specialized in online marketing for lawyers. Firms like Just Legal Marketing are a perfect example. These will usually be better placed to release content made specifically for your industry and will also be able to review your site and made corrections.
As a lawyer, your site absolutely needs to have a live chat. This is the perfect way to catch your visitors’ attention before they leave, allowing you to establish a direct contact with them. Do not underestimate the power of being able to provide live assistance to someone searching for legal counsel. This will be a prime opportunity to show your expertise and build a trusting rapport.
Accounting software is another tool that law firms can’t do without. There are plenty of service providers out there that specialize in accounting software specifically for lawyers. These tools can help you with things like time tracking, legal calendaring, invoicing and billing, and document management.
Many medium, solo and small law firms will use this kind of software so they can automate some responsibilities. Some of the top solutions out there include Abacus Law, PC Law, Legal Files, and Clio. Most software providers will allow you to test their products for free for a trial period. You should also check reviews for various software and see if certain names keep making the list.
All these tools will allow you to manage your firm better, make sure that your marketing dollars are being put to good use, and that your finances are in control. Make sure you consider integrating them into your business, as they are sure to help extend your client base.