Plain and simple, shopping cart software will help you sell your offers, products, and services online. For this simple reason, any type of shopping cart software is going to be crucial if you want to make sales.
You can use various shopping cart software tools to sell anything from digital eBooks to physical products. In this specific article, I’ll be talking about using shopping carts for selling digital products.
Helpful Shopping Cart Features
Having a shopping cart all by itself will allow you to make more sales. Having additional features can help you scale your business. Let’s take a look at some of the best perks that you should be on the lookout for.
This is going to be the standard for more shopping cart software tools nowadays. This is beneficial because you won’t have to worry about coding anything or hiring a team to do the coding for you.
A drag-and-drop builder will allow you to take the specific sections that you’d like on your checkout page, and simply drag and drop them where they should be. Much easier than coding everything yourself, right?
Shopping Cart Templates
Templates are a little-known benefit, simply for the fact that a lot of online marketers don’t realize how helpful they are. Let me ask you a question. Have you ever tried to write a blog post and all you could do was stare at the blank screen? It can sometimes be quite a challenge.
Having a shopping cart without templates is similar to trying to write a blog post without any ideas. With templates, most of the hard work is done for you already, and all you need to do is add in your headlines or other helpful features. Luckily, most shopping cart options come with a variety of templates that you can sink your marketing fingers into.
A/B Split Testing
This is yet another feature that doesn’t get the credit that it deserves. Split testing allows you to automatically test two different shopping carts in order to see which variation converts the highest.
It’s really easy to do as well. After completing your shopping cart, you make a copy of it, make only one change, and then send an equal amount of traffic to both pages. Don’t worry, a great shopping cart software will allow you to set this up in only a few minutes.
Order bumps might be one of the best features that come along with most shopping cart software tools. If you don’t see this feature on a specific shopping cart solution, then be sure to look for another one that does. That’s how powerful this feature is.
Order bumps allow you to add another offer on your checkout page, and all your customers have to do is checkoff a box to add it to their order. It makes the process of buying more from you as easy as can be, and that’s exactly what you want.
You can also edit the order bump box, as well as the font, text size, colors, and most importantly, the price. This is one feature that is imperative when it comes to making more sales for any type of offer that you have.
Here is another powerful feature that is related to order bumps and making more sales.
So after your customers’ purchase, they will be taken to another page where you offer them one more product. The best part about these type of upsell pages is that your customers only have to make one-click in order to purchase (hence the name, one-click upsell).
The combination of order bumps and one-click upsells will most likely, alone help pay for the shopping cart solution that you use. These two features are what you should be on the look-out for the most part. Let’s look at one more helpful feature.
So what is better than selling a lot of your products? Recruiting an army of affiliates to sell double, triple, and even more of your products for you. With an affiliate center, you get to allow affiliates to register to promote your product.
After registering, they’ll also get tools (if you choose to create them) that will help them make more sales. This could be videos, reviews, email swipes, keywords, demographic information, and anything else that will help them convert higher.
Normally, having a separate affiliate management software can cost an arm and a leg. So it’s a big benefit if you happen to choose a shopping cart software, like SamCart, that happens to come with its very own affiliate center feature.
Is Shopping Cart Software Right For You?
As long as you have any type of product that you’d like to sell, then yes, it is highly recommended that you look into getting and using a shopping cart solution for your online business.
Aside from many of the helpful features that we’ve mentioned, shopping cart software can also help you accept both one-time payments as well as recurring payments. Having a stream of recurring income for your online business is something that you will want to look into as you start growing. But for now? Focus on picking the right shopping cart solution and then make sales of your products.