How to Use Customer Data to Improve and Grow Your Business

Growing your business is one of the most important things to focus on if you want to keep innovating, moving forward and progressing in your niche — but it isn’t always easy to do. Business growth requires a strategic plan, coupled with time and patience. When this is not managed carefully, it can have disastrous consequences. Fortunately, business owners now have access to a far greater network of information and data, which means making the right decisions can be more tactful. Developing a keen eye for customer data can have huge benefits for business owners, with data insights allowing for better business development.

What Are Your Customers Looking For?

Keywords are the terms that your customers are typing into search engines to find what they’re looking for. Keyword data provides the answer to this question and offers business owners the chance to peer inside the minds of their customers to find out how to capture their attention. Taking the time to really dig deep into keyword data can inform myriad business decisions from web content, new page development and the choice of products you need to offer. Never before has so much information been available to business owners. But because of this, it’s even more important to be able to interpret this data properly. After all, great quantities of data are available to everyone, increasing the need for businesses to be even more competitive in their respective fields. This is one of the best ways business owners can listen to the voice of the customer.

How Do Customers Actually Use Your Website?

There are different ways to figure out exactly how users are experiencing their time on your website. Using software to watch how customers navigate and find ‘hot spots’ can inform business owners on the type of information their users are looking for and where they’re expecting to find it. Lab testing your UX (user experience) can also provide more qualitative data on what users are looking for from your website.

Do You Know Your NPS?

If you’re looking at the above and thinking, ‘what is an NPS’, then the answer to the question is ‘no’. NPS stands for Net Promoter Score, and it’s aimed at determining how likely your customers would be to recommend your brand or services. Being aware of this metric is a key driver for brand engagement strategies and allows businesses to tailor the way they shape the overall perceptions customers have of their brand. Focusing on NPS as an element of customer data can allow businesses to turn their customers into brand influencers, effectively generating free marketing via word of mouth. In a world dominated by reviews and reputation, failing to take stock of your Net Promoter Score is sacrificial to business growth.

There are several ways business owners can use data to establish a framework for business growth, and in 2019 the options are varied. With varied possibilities and a potentially overwhelming amount of data, it’s important to be working with companies who have the knowledge to interpret these findings into insightful, customer-focused actions for your business.