Marketing, in particular, is a field that is continuously experiencing changes. To ensure you don’t get lost in the clutter, it’s essential for your brand to evolve as the arena it operates in evolves. Despite all the change, one of the main goals of any marketing campaign is lead generation.
Where lead generation is concerned, keeping your SEO ranking high should be a top priority and, to do that, you need to stay updated with the newest strategies that can help expand your business.
With technology rapidly changing every market, it’s more crucial than ever for companies to bring their A-game to the tables. Given that, here are four lead generation strategies that are essential for every small business owner:
Create Clear Call-To-Actions
You’ve heard this term before, but if you’re new to the game, chances are you’re not exactly sure what it is. Well, call to actions (CTA’s) can be defined as the directions you give customers on what you want them to do. In other words, it’s giving them a push in the right direction.
CTAs need to be clear, simple, and concise to be effective. Regardless of whether your content is brilliant, if it isn’t signaling your audience towards the next step, you’re making a grave mistake.
So, why are CTAs so important? For starters, it makes things easier for your audience and erases any confusion. People like knowing what benefits they’ll be gaining if they follow your lead. Did you know emails with CTA’s increased clicks by 371 percent and sales by 1617 percent?
Exactly. That’s how important they are.
To maximize their effectiveness, ensure the CTA is in a different color so it stands out on the page. Also, don’t use cliche words, such as “submit” or “give.”
Well-written CTA’s result in an increase in lead conversion and positive metrics for your site. Hence, invest time and effort to write brilliant CTAs for each of your content pieces.
Use Influencers and Brand Ambassadors
As an owner or marketer, you’re always expected to talk positively about your business. However, do you know what’s even more effective?
When other people have something positive to say about you.
You should dedicate resources towards utilizing third parties or brand ambassadors as part of your marketing campaign. Another voice adds credibility to your claims and has the potential of influencing other people on a large scale.
Regardless of the size of your company, getting mentioned on social media or even an article is bound to have a positive impact on your brand.
To kickstart this part of your campaign, you can start by sending your products to as many influencers as you can and ask them to review them on their channels. Focus on one particular social media channel, such as Facebook, Instagram, or Twitter.
Of course, you need to conduct research beforehand to determine whether the influencer will actually like your product. Otherwise, a negative review will push all your efforts down the drain. Brand ambassadors provide great exposure and are quite effective at generating leads. The more people who talk about you, the greater the impact.
Become Active On Social Media
Ah, social media. Is any article even complete without even a mention of it?
Of course not.
If you still haven’t utilized it to its full potential for your business, then you need to step up your game ASAP.
Many businesses make the mistake of trying to direct sales through social media. However, that’s not what it’s for and don’t waste your time trying to use it for something it’s not meant to do.
Social media is a brilliant platform to attract attention and get people to talk about your product or service. Moreover, it’s an excellent means of promoting content and proving your audience a way back to your website.
You should plan your content marketing strategy and your social media strategy according to what your audience wants. Conduct keyword research and determine what they’re searching. It’s always better to have as much information on your target market before taking any action.
Don’t stretch your efforts too thin by focusing on every social media channel. Pick the one that your target audience uses the most and share content on that. Additionally, you can boost posts that are getting the most eyeballs and create engagement like never before.
Realize The Importance Of Mailing Lists
Did you know 49 percent of businesses today use some form of email automation? Did you know email is forty times more effective at acquiring new clients than Facebook or Twitter? What does that tell you?
Well, it tells you how essential mailing lists are.
Give visitors an incentive to sign up or subscribe by offering a small discount or promotion. Mailing lists, and email marketing have proven to be the bread and butter of lead generation. Email marketing has shown it’s a force to reckon with, so it’s a definite must-have for marketers who want their customers to remember their relevance.
Of all the different tools out there, email marketing is one tool that has managed to adapt and stay relevant. Using email marketing strategically informs lead of new products, services, promotions, news, or even something general like your company values. It also helps cultivate relationships and is a great way to stay in touch with clients and customers on a regular basis.
The best email marketing automation software allows you to send emails on a large scale at your preferred time. Moreover, you can also measure engagement and promote your content to the right people. Automation software helps personalize communication-based on leads’ profiles.
Lead generation is never the same for every two businesses, although they may be operating in the same market. It requires trial and error to see which strategy will yield the best results.
Experimenting with different strategies and analyzing the data, though, will get you much closer to your goals than you were before.
Have you tried any of these lead generation strategies? Or do you have any other tried and tested tips? Let us know in the comments below!
About the author:
Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me.