Does it seem to you that whatever you do to improve your rank on Google is not working, while everything your competitors are touching is turning into gold?
As if Google itself has whispered the secret to how to reach the promised land into the ears of your competitors.
As if they know something that you don’t know.
Getting your site up on Google’s search results page is anything but easy. However, focusing on time-tested SEO practices, such as those listed in the infographic by SEO Tribunal, is bound to produce good results.
If your site’s position on a search engine’s results page is refusing to budge an inch, it’s about time you start focusing on important ranking factors that could help you increase your rank in the search results. Some of the important factors are content quality, website speed, and backlinks. However, achieving success in all these areas can be challenging, particularly if you lack an in-house marketing team. In such situations, it is advisable to collaborate with industry experts who provide Internet marketing service in Houston, TX (or wherever you live) to enhance your search engine optimization (SEO) efforts.
Content Quality
Unless you’ve been holed up in a monastery in the high Himalayas for the last 10 years, the chances are that you would have heard the phrase “Content is the king.” Nothing could be more accurate from SEO perspective, so start using content to your advantage. If you need targeted help with your SEO then you may want to look at an SEO company in Baltimore or one closer to your location so you can find what you are looking for in regards to making your business a lot more visible.
When creating or re-creating your site’s content, keep the following things in mind:
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Write your content for humans and focus on providing valuable information to them. If readers like it, Google will rate your site higher.
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Write long content but without compromising on quality. Reports show that average top-ranking page on Google has about 1,900 words.
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Optimize your content naturally for key phrases and keywords relevant to your niche.
Page Speed
T All the good work you’ve done until now may count for zero if your web page loads slowly. Page speed is closely related to SEO (Search Engine Optimization). Plus, search engines, like Google, often consider page speed as a ranking factor because it directly affects user experience.
Reports reveal that 40% of viewers aren’t likely to view a page that takes over 3 seconds to load. Therefore, make sure your web pages load at a lightning pace. If it does not, however, it is advisable to seek assistance from a skilled professional available at firms like Detail Marketing (look up SEO London on the Web to locate them), who can thoroughly investigate the problem and work towards providing a prompt resolution.
Target LSI keywords
Ok, so you have included the primary search expressions in your content and think the job is done. Guess what, main key phrases alone mightn’t be enough in telling Google what your page is all about. And if Google can’t decide the purpose and value of your content, how on earth it will rank you at the top?
To make it easier for Google to understand your content’s purpose, include expressions related to your main keyword and key phrases as well. These words or phrases are called LSI keywords.
Here is an example to understand this more clearly.
Let’s suppose your primary keyword is “apple.” A user does a Google search using words “apple health benefits.”
When Google gets this input, it starts looking for relevant pages and comes across your page which contains the keyword “apple.” However, based on of this information alone, it can’t decide whether your content is about apple the fruit or apple the brand.
But if your content contains LSI keywords such as “apple fruit,” “apple health advantages,” “apple health benefits for women,” and the like, then Google will understand your page is related to the user’s search and may include it in its first search results page.
Want to know more SEO tips? Then have a look at the following infographic that tells you all you need to know to beat your competition to the punch.
